Mondial de l'Automobile 2016
Interactive 4D VR Experience

Infinite Mixed Reality Studios


Infinite Mixed Reality are proud to have announced the opening of the 2016 Modail de L’Automobile with the world’s most revolutionary, immersive and groundbreaking press and public demonstration of the new SEAT Ateca Xperience.

Utilising an unrivalled combination of live-action 360° and CGI, Infinite Mixed Reality pioneered a 4D virtual reality experience designed to transport viewers from Paris to Barcelona, featuring SEAT’s CEO ‘Luca De Meo’ and Executive Vice President for R&D ‘Dr Matthias Rabe’

Viewers are able to learn in detail about SEAT’s new Ateca range, the company’s performance over the past quarter, as well as the impressive amount of orders SEAT have received for the Ateca range.

Infinite Mixed Reality offer various one of a kind experiences such as this 4D, 360° Virtual Reality first, paving the way for brands such as SEAT to introduce new products in their range, to both the press and the public.